
Hey, it's me, Daniel Freytag. ✌️
Digital Storyteller and Problem-solver on the internet and in real life.
Also a fan of Traveling, Cycling, Photography, Design and 🇪🇺 European at heart.
I am working for 🇩🇪 German public broadcaster SWR, where I make cool projects around voice assistants, radio, apps and the cloud happen.
Additionally I'm also working on a number of other projects. Most recently I've been helping to transform real-life events into hybrid or digital experiences.
To find out more about my current projects have a look at my Social Media pages.

Digital storytelling is everywhere and more important than ever.
Live broadcasts aren't about the view counts but the interactions and experiences.
Photos aren't about the camera they're taken with but about the story they tell.
Social Media posts aren't about the hashtags they contain but about the message they spread.
Brands shouldn't be about short term KPI's but about long term partnerships and retention.
That's what I stand for. A digital - yet personal and unique way of storytelling across many platforms.
Grown up with the internet, trained in television, working in radio and producing for live events, there's no denying that working across platforms is important to me.
The main fields I'm passionate about involve web development, film production, graphic design, live productions as well as Social Media and Community Management. As you can see, that's a lot of digital stuff, hence the name FRYTG digital.

Making the internet smarter, one development at a time.
Whether it be a custom Amazon Alexa integration for Smart Homes, scalable websites,
Kubernetes, Google Cloud integrations or more. I'm ready for the challenge.
- Websites - Even though third-party platforms are growing, a strong brand website is still as important as ever! Control your own environment, tell your story and display your offerings. Check out corona.karlsruhe.de or Karlsruhe kocht or Intergeo.
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Digital Platforms - Reacting to the changing environment for
live events due to the global pandemic, I built a digital and hybrid event
platform for Karlsruhe-based startup
Liveline Connect.
With a growing number of events on the platform, a key milestone was the digital realization of the industry-leading global exhibition and conference Intergeo with its digital version INTERGEO.digital. -
SWR3 Elchbot - Originally developed for the Facebook Messenger,
this bot now also runs on the popular SWR3.de website and answers questions
around radio, traffic, jokes and more.
Talk to SWR3 Elchbot - Google Assistant - Voice assistants are growing and constantly getting better. Pioneering several use-cases in Germany, Daniel has meanwhile reached the highest level in the Google Assistant Developer Community Programm by reaching the "Taking your Action global" milestone.
- Amazon Alexa - Let Alexa turn off your lights or launch a scene? By creating a custom interface between an existing home automation system and the Alexa platform, just that is now possible.
Whether the website or service will have thousands or millions of visitors, the cloud-native developments are ready for the challenge. With an intelligent scaling and monitoring solutions these projects are reaching peak visitors without any problems, no downtime and amazing performance.

In a world with temporarily fewer in-person events, livestreams and video conference have become the go-to method for communicating with partners, clients and audiences.
Long before it has gotten popular and more in-demand we've been producing livestreams for events of all sizes. Whether those were small internal events or large events with national or international interest. Along with great partners I'm ready for all kinds of projects.
Feel free to reach out for previous projects, questions and ideas.

No event or project can be completed without great partners.
A few partners from our network of great partners, which make every event, production or web project possible are listed below, with more in close reach.

When I'm not working, you can probably catch me on a bike riding through nature or exploring Europe. Lots of routes and rides are on Strava.
Occasionally I also take photos at concerts, events or places I visit. A lot of them are in my Feed on this website.